Q: How important is Globalization?

A: Globalization is a feature that should affect every product from the start as an integral part of its structure.

Q: When should Internationalization enter the equation?

A: Internationalization should be considered from conception even if there is no immediate prospect of going global.

Q: What could happen if it is not considered early on?

A: If Internationalization is not taken into consideration early on, Localization efforts later will typically incur in higher costs. 

Q: Do only large companies require Localization?

A: In today's Web market, practically all companies have the potential of going global; that's why they need to invest in localization and consider it a creative process, not an expense.

Q: What might happen if we don't use the services of a qualified language specialist in our Localization efforts?

A: If you don't hire a qualified language specialist you will get substandard results, which could actually deteriorate your product instead of preserving and promoting it.